At Midnight Co. we believe in the ethos quality over quantity. We poor as much dedication into our visuals as we do our product. Teaming up with photographers who share the same values and vision help give our brand life.
We sat down to chat with one of the most influential up and coming photographers on the scene @madibrownephography to chat all things Life, Work and everything else!
Thanks for taking time out of your busy schedule to talk with us!Don’t be silly, thank YOU for chatting with me. I’m a massive fan of the brand and everything it stands for. You’re pieces are always a dream to shoot with.
What does your average day look like?
Always different, but always very busy. No day is the same so I don’t have a particular routine but I shoot around 4 times a week, and when I’m not shooting, i’m editing, prepping, mood boarding or scouting for locations. And then you’ve got all the boring admin type stuff that comes with being a freelancer ( which secretly I tend to avoid for as long as i possibly can).
So it’s definitely not a 9-5 job and mostly I work a seven day week, but I love what I do, so I can’t complain. I love being outside and at the beach, so I try and make at least a bit of time for that everyday too. It’s good to get away from a screen, chill out and reset.
What song/playlist do you have on repeat right now?
I am massively into the Aussie pub rock scene right now. It’s just so fun and stupid but in a great way. I saw Dune Rats play at Luna Park last week which was hectic so I’ve been listening to a lot of them. And The Chats just released a new song called Dine and Dash which, if you haven’t seen the music video for yet, you really should. It’s ridiculous, but amazing at the same time, so that’s definitely on repeat for me right now.
What or who inspires you to create?
There are so many amazing photographers out there that inspire me daily. Cameron Hammond, Brydie Mack, Sam Feyen, Sam Dameshek just to name a few. I get mad photo envy looking at their work and it really does inspire me to create and be better. A lot of movies inspire me too, particular scenes or the way something is shot, or even a cool look, can inspire a whole shoot for me. I’m really into the 90s vibe right now so going back through a lot of 90s movies which is fun.
What do you look for when scouting for talent?
I really like shooting with no make-up, so someone with good skin and a fresh face is usually top of my list, I love that really natural look. For me, it’s also a vibe thing, so I’ll usually check out a models insta to see what they’re like and what they’re interested in and if I think they’ll be fun to shoot with.
What is it about photography that drew you in?
I honestly don’t really have an answer for that. I was taking photos on disposable cameras from such a young age, pretty much of anything I could. I was always the one taking all our family holiday photos and photos of my friends. It was something that I always loved to do and as I grew up that never changed. I just kept experimenting with different subjects and different cameras and somehow managed to make a career out of it which is still kind of unbelievable.
What do you think separates you from other artists?
I’m not sure if it separates me from other artists but I really do love what I do. From coming up with the concept, to mood-baording, to styling, selecting the model, the actual shoot itself and then even the editing process. I love each and every creative aspect of the job, so I am enthusiastic when it comes to my work and I will absolutely work my ass off to make sure I get the best outcome that I can, no matter what the shoot is or who it’s for.
Talk us through your camera setups
Canon girl all the way. I actually still shoot on the 5D Mark ii my parents bought me for getting into university. So it’s 10 years old now and definitely has its quirks, but I know how it works and exactly how to create what I want with it, so I’m dreading to the day it eventually needs replacing. I change it up between a 50mm and 24-70mm lens depending on what I need. I also have a AE-1 that I shoot all my film on.
Who is the one person/brand you want to shoot with?
Ah that’s the hardest question ever! If I had to say one, it would probably be the shoot I did with Larissa Shot in front of the Hollywood Sign in LA. It was such a fun shoot, the vibe was great, it was the first time I had ever travelled overseas for photography and it was my first ever published shoot, so it’s a pretty special one for me.
What advice would you give to 10 year old Madi?
Don’t be scared and never hesitate. I wasted a long time not reaching out to models/ brands / agencies purely because I was so scared of rejection. I always had this feeling that I wasn’t good enough, that I needed more time and more practice before putting my work out there and putting myself forward for jobs. So yeah, I’d tell myself not to hesitate and to do what you want, exactly when you have the thought to do it.
Where do you see your self in 10 years from now?
Hopefully travelling the world and shooting beautiful campaigns for amazing brands. That’s the dream.
What’s one location you’d love to shoot?
I recently went to Uluru and it massively made me want to shoot out there. Australia is such a stunning country, but I’m so used to its beaches that it would be amazing to go out into the desert and shoot in that beautiful red sand.
Where can people see more of your work?
My website www.madibrownephotography.com and my instagram @madibrownephotography